New delhi, august ,2014: with thirteen newly revamped showrooms and over 250 new frontline sales team, tata motors,announced ncr as one of the most important market for its new car, zest. The company announced it’s first 100 customers at a special event, held at hotel taj in new delhi on august 20, 2014. Mr. Ranjeet yadav, president, passenger vehicles, tata motors and mr. Girish wagh, senior vice president, programme planning & project management, passenger vehicles, tata motors were present to felicitate and flag-off ten customers in their new zest as a celebratory remark and also shared company’s plans to address this key market. 

The all new styling of the zest is based on its new design direction of ‘confident dynamism’. Dual air airbags and rear park assist  add to the safety features of the zest. The modes give the car best-in-class fuel efficiency in real world driving conditions. As per the automotive research association of india (arai) certification, the revotron 1.2t delivers 17.6 km/litre and the diesel delivers 23km/litre,under mandated test km/litre in normal conditions. The zest will be available in four trims in petrol-xe,xm,xms and xt and five trims in diesel-xe,xm,xms,xma(amt) and xt. The range will be available in 6 exciting colours- buzz blue, venetian red, sky grey, dune beige, platinum silver and pristine white. 

This all-new, sub-four metre compact sedan comes with a base price rs.4.64 lakhs, ex-showroo, new delhi, for the petrol, revotron 1.2 t model and rs.5.64 lakhs, ex-showroom, new delhi, as the start price for the diesel variant.

REPORT

JYOTI TYAGI AND GAURAV YADAV