Open Road Studios used the Instagram video service to promote the Steve Jobs biopic Jobs on social networks.
The result: an ultra-short trailer lasting 15 seconds.
The video service on Instagram, own by Facebook, was launched on June 20 as a response to Vine, Twitter's video app.
The movie is due on August 16 in the US and will look back on the life of Steve Jobs, Apple's co-founder and computer genius.
Watch the Instagram trailer for Jobs: instagram.com/p/br4iT0oUeD