Designer Sonia Mehra launched exclusive ready to wear pret collection

Fashion & Beauty, Viewed [ 2452 ] , Rating :
Jyoti, Star Live 24
Monday, August 11, 2014
Published On: 13:55:40 PM

A young and dynamic fashion designer, Sonia Mehraoverhauled the fashion industry by launching her new ready to wear pretcollection and standalone store for all the lovely ladies who like to dress upfor every occasion.

The event was graced by Cheena Wig,Saumya Khurana, AnjanaSakhuja,Astrologer Jai Madaan,Seema Deewan, Rekha Chawla,Seema Chhabra and manymore.

Speaking on the launch of her new store and her prêt collection” La vieen rose" Sonia said: “Staying true to my design philosophy, Ihave crafted the new luxury pret line using filigree patterns, whimsicalchiffons, French and Chantilly lace and Pure Georgette the theme of thecollection is floral infusing techniques of paper craft and 3D details.” Our aimis to bring to savvy clients a wide range of options to choose from for theirday wear, party, occasion and wedding wear”

Sonia has played fabrics, thick Crepe and has endeavoredto create an ultra-feminine and chic look for women to feel beautiful and special,on every occasion. Sonia Mehra Couture label states its feminine and elegantdesigner wear, encapsulated within the collections range, including Pret Wear,Haute Couture and Cocktail to Smart Casual Wear (BASICS collection.The brands studio is based at D 94, Chattarpur Enclave II, On Main 100 Ftroad, New Delhi – 74. She is planning to retail her collection in differentmulti brands outlets in metros to make it more accessible to TG, keeping inmind price points and value propositions.”




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