BUSINESS

Danone buys yogurt maker YoCrunch

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Star Live 24, Star Live 24
Friday, August 09, 2013
Published On: 23:23:44 PM

French dairy company Danone SA says it has acquired Connecticut-based yogurt maker YoCrunch in a move aimed at expanding its presence in the U.S. M&Ms candies and Oreos cookie crumbs are among the tasty toppings.

YoCrunch has secured licenses for to include with its yogurts in compartmentalised packaging. Danone says the purchase, for an undisclosed price, 'will advance Danone’s ambition to further develop yogurt consump- tion by notably expanding the various ways in which Americans can enjoy yogurt.'

Courtesy : The Hindu

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